The need for achievement (n-ach)

The n-ach person is 'achievement motivated' and therefore seeks achievement, attainment of realistic but challenging goals, and advancement in the job. There is a strong need for feedback as to achievement and progress, and a need for a sense of accomplishment.

Achievement-motivated people can be compared with gamblers, there is a common pre-conception that n-ach 'achievement-motivated' people are big risk takers.

On the contrary- typically, achievement-motivated individuals set goals which they can influence with their effort and ability, and as such the goal is considered to be achievable.

This determined results-driven approach is almost invariably present in the character make-up of all successful business people and entrepreneurs.