Enemies of the Ordinary

The ordinary embodies mediocrity and not excellence. The ordinary thrives on the status-quo. You sustain the ordinary in your comfort zone. It does not stretch the mind, body or spirit. The ordinary does not generate controversy. The ordinary is not creative. It is just like the other output and so operates in the competitive plane.

I am a legend and an enemy of the ordinary. The ordinary has room now and not in the future. The ordinary conforms. I embrace change and I am willing to learn, unlearn and relearn. “The gift of the ordinary man will make room for him but the gift of the legend will make room for other people”[1].

The ordinary does not attract high net worth attention. It has and adds little value. The ordinary is born out of an ordinary vision or dreams, average inputs and processes and results ultimately into an ordinary output. The ordinary does not command a leadership position. The ordinary is a perpetual follower. The ordinary lacks ‘differentiation’ and does not demonstrate the desire to be at the top. The ordinary does not stand out.

Passion and a desire to get things done are attributes that produce the extraordinary. You must be willing to be adaptable, agile and try new things to achieve the extraordinary. It requires individuals who are high spirited and strive for personal excellence to deliver. It takes renewing the mindset, clarifying issues and working with team mates to develop solutions that meet client needs.

The ordinary does not see ahead. It does not aim for the best or incredible. It does not go the extra mile. If you desire to give something back to the society then like me, you must be the enemy of the ordinary. You cannot afford to pursue yesterday’s agenda today. The ordinary carries along excess baggage i.e. it carries along habits, culture and people that it does not need.

The ordinary does not encourage a vigorous personal and professional growth through training and development. The ordinary is an ally of ineffectiveness, inefficiency and sub-optimal productivity. The ordinary does not satisfy the customer and so cannot generate or sustain a long term revenue stream.

The extraordinary makes business productive and fun at the same time. It takes tough yes and no decisions i.e. it takes a stand. It delivers on promises and does not compromise on quality. The extraordinary finds a better way everyday. It challenges the process and seeks to improve by building on a continuous idea flow.

I am intelligent, talented, disciplined, focused and powerful beyond measure. I cannot stand the ordinary.

---

[1] © Adeosun Oluyemi Theophilus